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chat Bot Marketing
So what is the best way to leverage a Messenger Chatbot on your Website? In order to achieve the best results, let’s first talk Goals.
Chances are your goals are to increase sales and monetize your traffic as much as humanly possible. Given this assumptions, we will focus on Expanding the Top of your Funnel, and Optimizing Each Stage of the Funnel using a Chatbot.
We want to drive as much traffic to our bot as possible while getting the highest number of sing ups/opt-ins achievable. To accomplish this we will try to drive as much traffic as we can to our bot.
The best part is that we can send people to a specific part of our bot. For example, we can send coupon request to the coupon flow, and the customer service request to the customer service flow. In this way, the bot will automatically respond to the user in the most appropriate way and automatically put them in that segment!
This widget sits on your home page and lets users message your business. The plugin automatically recognizes the user and has a changeable “Hi! How can I help you?” call to action. When selected the widget opens up on the webpage and the bot begins responding.
When a user engages with your plugin it allows you to message them at a later time. One of the biggest benefits here is that the entire sign-up process has been eliminated. They are in your funnel by virtue of using you bot.
Being an early adopter of any platform will give you a huge advantage .
The idea is this: If you’re the first one using a certain tool or employing a particular tactic, your chances of winning dramatically go up.
The early adopters of SEO were able to dominate the SERPs and gain massive organic search traffic. The early adopters of Facebook groups built massive followings. The early adopters of Twitter created huge brands and cultivated enormous influence.
Learning and using new marketing tactics, will give you the most benefit from it.
This is the perfect time to use Facebook Messenger bots.
Facebook Messenger marketing is at this point where customers are not yet experiencing things like “banner blindness” (web ads) or “email fatigue” (email marketing) people like getting messages
When you send a prospect a Facebook message, they’re far more likely to view and click through than they would with an email marketing message. It's New It's Exciting and It's Hard to Ignore
People are responding to Facebook Messenger messages in record-high numbers. I know for a fact that you can get 75% open rates on your Facebook Messenger bot campaigns.
I’ve seen the proof, and I’m a believer.
What we don’t know is how long the good times are going to last.
Facebook Messenger has a massive reach, higher levels of interactivity, and more AI capabilities than email.
So what does this mean?
It means that I take it seriously when Facebook Messenger rises as an additional marketing tool.
Here’s what you can do with Facebook Messenger bots.
There’s a ton more you can do.
It’s simple and brilliant.
I don’t know about you, but I use Facebook Messenger all the time. I use it more than texting, and even more than email!
Messaging, texting, and IM applications have become second nature for a lot of people.
It’s not that email is going away. It’s just that messaging is the main way that a lot of people communicate.
It’s obvious that Facebook Messenger can be a ridiculously effective marketing channel.
Short Excerpt on what Starbucks is doing with Bots
Starbucks customers can use the AI-powered chatbot to order customized beverages, pay for orders and even tip the barista. CEO Kevin Johnson explains how the chatbot will simplify life: “Starbucks Mobile App customers will be able to place their orders via voice command or messaging interface, delivering unparalleled speed and convenience, enhancing customer loyalty and engagement and further extending the accessibility of the Starbucks app.” When you’re craving java, you’ll simply chat with the Barista via voice or text and receive a response within seconds. The innovative chatbot even understands specific orders, such as “Chestnut Praline Latte with Extra Foam,” and won’t spell your name wrong.
With the Starbuck’s Barista chatbot you quickly rack up stars and customize your #brew without leaving the living room. The new technology features impressive accuracy and speed designed to elevate your ordering process. Expected to operate similarly to the current Starbuck’s app, the chatbot may get to know you and your coffee/snack preferences
America’s friendliest ride share app has driven over to the popular world of chat. You can now hail a Lyft in just a few seconds using the Lyft Facebook Messenger and Lyft Slack bots, or even the Lyft Alexa Skill on Amazon Echo. Need to give your thumbs a break? No problem, since you don’t have to swipe between apps. Request a ride with simply a chat or voice command.
Bots can help businesses get higher open rates, click through rates, leads, sales, and make the customer experience frictionless
The great thing is, Facebook is a huge fan of these chat bots.
It’s obvious that Facebook wants as many users as they can on Messenger, so they’re throwing a ton of their own customer service support towards Messenger bot providers and bot builders. See What Facebook has to say
Actually experiencing the bots is way better than hearing about them.
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We want to create innovative ideas where you can try out new things and be truly amazed.
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